Waikiki Beachboy: The Collection carries surf and casual wear, from totes to tees to rashguards.
Their WBS logo rashguards are one of the best-sellers, which is understandable since WBS is the longest running surf school in Waikiki.
Furthermore, the rashguards all feature UPF 50+ protection (they strongly believe in keeping safe from the sun while enjoying the outdoors).
They also carry other popular brands, such as: Havaianas (slippers/footwear), Maaji Swimwear, Sun Bum sunscreen, Bare Republic sunscreen, and board shorts from Island Daze (a local brand). The sunscreens are reef-safe.
Exclusive collaborative items with Sanrio include a unique line of Royal Hawaiian Hello Kitty tees, totes and rash guards that you can only get here!
Waikiki Beachboy: The Collection
HOURS: 9:00 a.m. – 10:00 p.m.
TEL: (808) 922-2223
See their store page for more information.